So First of let’s discuss What's the difference between content marketing and digital marketing, native advertising and online advertising you want differences but if you're going into starting an internet business it'll be useful to be able to speak to people who have internet businesses as well and also help you figure out what you're looking for to start your business or take your business to the next level.
These are encompassing words actually a job title and on the other hand digital marketing encompasses all these other aspects of marketing, content marketing, online advertising, native advertising, marketing automation, email marketing, online, PR, an affiliate management.
What do these other terms stand for now if you're starting an internet business and maybe think of yourself do I need to know what all these weird room stand for but it's important because if you don't know how to speak the jargon you don't know how to speak the language of Internet businesses there's a good chance we won't be very successful.
If you can't speak the language not going to do well in the country it's just a fact so I'm going to find these different terms based on my own research and also my own understanding haven't worked in years and years in Internet businesses. I've been running my own internet business full time since 2014 and I've been working in the industry since 2010 currently my business does 2.4 million dollars per year.
Don't have any employees to do Square thing call affiliate marketing but I'm not going to go into that today. I'm going to be explaining what everything means here digital marketing as I said kind of is more of an umbrella term encompasses a lot of these different aspects of marketing.
Content marketing is basically proliferating your content on YouTube Instagram podcast blogs Etc it's getting your content out there so it's really just kind of a top level of the funnel thing. if you look at marketing as you know a funnel in this is this is the ways people care about you content marketing is You know how far away is this is this is the ways people hear about you.
Content marketing is you know putting content up on Instagram for me either little motivational quotes from Twitter again motivational quotes on YouTube movie little motivational video this is a motivational video but it's an informative video podcasting etc.
This is all content marketing Jake top-level form of stuff now online advertising what this this is the management of online ads typically on Facebook Google, YouTube. Again I use the main platforms for advertising but you can be advertising anywhere on the internet so it can Encompass a lot of other different things. Online advertising can also income this one this is where it gets confusing some of these terms aren't mutually exclusive rights of native advertising.
Advertising articles online specifically when you're at articles online using ad networks such as outbrain portable or the other native ad networks list the lockerdome I needed to ask. Com content. Revcontent are some of the major native ad Networks Dad's. Com content.
Revcontent are some of the major native ad networks know if you don't work with Native advertising, but if you've been working in online advertising and been running internet businesses for a while it might be useful to know native advertising for the huge way to get new customers and especially if you have a very for a product that can be marketed on for all bases.
Native advertising very business-to-consumer marketing automation is kind of a subset of you know it's obviously a digital marketing the marketing automation is working with software tools to actually automate all these processes in your own marketing. A lot of these things can be job titles in major corporations that you can be the director of marketing automation or marketing automation, whatever person this is a very important rule to understand this is working with CRS CRM such as Infusionsoft for Salesforce of loss of fire whatever she knows.
Whatever crms you're actually working with it's very important to know how to automate a lot of your marketing process has many companies such as mine you know I'm running a one-man show marketing on across so many different platforms on marketing on SMS text message using call open marketing on an email using Infusionsoft and marketing on ringless voicemail using stratix ivr and marketing on Direct Mail using zen zen
Tie them all together order me all the separate processes what I do to do that as I do use my CRM and I also use zapier amongst other tools but this is a job full-time job, because they're so you know incomplex marketing campaigns and companies that do marketing as their bread and butter.
You need to be able to understand how all these systems together so they work very effectively together so that you can better sell and market and inform customers about whatever problems you have to offer.
Little things are email marketing is simply the riding the sequences of different email campaign stuff for instance in my business, we have an email campaign which we send for 30 days depending on what the customer does or what the prospect does we have different emails that we sent each person it's very important to write on accordingly and also to optimize our emails based on open rates based on fleek based on even
Deliverability rates all of these are important with an email marketing and for somebody to understand all these aspects you have to understand how it works. Now online PR is an interesting one right this is a very new term but public relations or publicity that you got or online is increasingly important people are more off and turning to online news blogs and Facebook pages and Instagram accounts to find out about new products that enter the market.
They are turning to magazines or newspapers or TV news stations to places that audiences online and get them to run a story on you is very important and it's actually something I'm looking for right now is an effective online PR agency if you are one please message me
Effective online PR agency if you are one please message me or, say something in the comments to leave management is the last kind of role that falls under digital marketing affiliate management is managing the different Affiliates that promote your program on a commission-only basis now for a company like uber.
Uber has thousands or tens of thousands of different affiliate vet in Market Uber to customers I'm one of them and they need affiliate managers to talk to people like me to get them to inform their audiences of the bonuses or specials discounts or promotions but they have going on that week or month or year whatever that is it management is a very important part of many companies businesses I personally run my own affiliate program I do all of my own affiliate management we have over 4,000 ileus.
Promote my product on ClickBank the super fleets system every single month we pay out a couple hundred thousand dollars every month to Affiliates to Market.
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