Do you know Everything is changing in 2020, Like Facebook continually going down Instagram reach Linkedin reach all starting go down as well?
Story everyone's going live everyone has live now everyone I knew and today I'm going to break your marking with changing 2020 and what you should do before it.
So Let’s we divided in this into Points
The First One (Video reach will drop Dramatically)
Yeah that’s right the videos will dramatically drop everyone is doing YouTube videos Instagram video SnapChat videos. hack what people are doing now is there shooting one video like if I am shooting like the one and you're watching and will cut up into bite-size pieces put on link in Instagram Facebook YouTube.
So, it goes everywhere everyone has figured out that video is amazing form to connect with people which is why are we was doing so the solution multi-cast. Even though everyone's doing video that's fine you can't do much about that or when you can do is create more videos by focusing on just creating one video that works for all popcorn.
And when you're doing this you can also go live too so you're doing the videos and you go life you'll also notice that you'll get more engagement and because your life they want to push it out compete with the TV channels right facebook
Even how to contact in some of these Sports Network same like the YouTubes of the world so what they're doing is when you go live because they want to compete with television they're going to push it out to all your subscribers everyone on their platform and if you get engagement them then you get way more each and then when you release recorded videos that aren't like you noticed that they'll get more Love and War spread because you've been doing live you at least once a month
The Second One Interactive Cotent will be on the Rise
if you look at things like infographic, infographics are really long visual you just keep scrolling and scrolling and scrolling and it ends up breaking down what that subject is all about such as an infographic can teach you how to do a SEO
but what's work really well in to work well in the future is bite-size educational content a good example of this is Mike Instagram page you'll notice that he has pictures how to do things like get more traffic on YouTube or Instagram and you just keep swiping right and then each image he give you a one-sentence overview of what you can do to maximize your traffic.
and that example that he is using on Instagram work extremely well it works so well that each of those images get roughly 50% shares and other words if he gets 2,000 likes he'll get another thousand shares Broncos bite-size educational informational pieces to copy what he’s doing on Instagram it works.
The Third One (Search Traffic will decrease Dramatically On Mobile)
On mobile devices these days there's more search nipples that are appearing in a parent, this is called nipples traffic According to America total traffic produced by organic search traffic to 6% year-over-year into q2 of 2019 but the mobile is the one that’s getting hit the hardest where visitor growth has dropped from 13% in q1 of 2019 to 5% in 2019.
So, You are just like, hey wait my mobile traffic is going to drop, what should I do? Well voice traffic is increasing so what I want you to do is use structured markup on your site which will help you get the rich Snippets before help you get warm voice search traffic which will help combat the decreasing mobile organic traffic.
The Fourth one is (Market consolidation in search )
The google will keep doing market consolidation in different markets so right now Google is going Head to head with Amazon there's now a buy now on google button you can buy without even going to the e-commerce site
Google's going to be testing out more of these things to keep people on Google and making a purchase, wll do’t think of this as a bad thing you can actually talk to Google change it and generate more sales in traffic
For examples with some of the programs that they are testing out, you can actually even generate a lead on google without driving people back to your site. Let’s say you are in the mortgage you can generate a lead on google. The same goes with buying on google with e-commerce stores. You can sell your products directly on google without people having to go to your website,which can also increase your Revenue.
Now this is important because according to jumpshot 49% of all searches performed on Google result and no click that means if you're not adopting with these changes you're not going to get as many sales or me to adopt with
The fifth one is (Infuencer Marketing)
influencer marketing budgets will decrease right now social engagement is continually going down According to analytics firm, Infuencer DB it was revealed it influencer engagement rate are nearing All Time Low's and in other words if influencers aren't getting as much engagement they can't charge as much cuz there is not as much of a ROI so the way you want to come back this is don't pay influencers by find more and more influence and go after quantity this will help you good sales from influencer marketing
The Sixth one is (Social Media Stories)
Social media Stories won't be as popular and easy to win a story, see everyone is doing doing stories these days people even unfollow stories they don't care to engage so if you want to do really well on top of his like Instagram you're going to have to do something called close friends where you got to entice people to join your close friend group in exchange for exclusive content that way they see it you're sure is go out there and you can think of that you want.
The Seventh one is (Shoppable Experience )
Yeah the shoppable experience will get more and more adaptive For example you can buy on Google you can shop the look pins on Pinterest and you're going to even see things like virtual reality come into place where me and my buddies may have a virtual reality experience where we are like in a mall setting or store setting and we can buy products
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